Media & production Lewisburg, West Virginia
35/63 Media produces video, branded content, and social campaigns for brands, destinations, and partners. We’re the company behind Less of Josh, founded by creator and producer Joshua Greenway.
Services
Every project is scoped around what you need: the deliverables, the platforms, and how the content will be used. Josh leads each one directly, from the first call to the final file.
On-location production for long-form video, short-form social, and photography. Planned, shot, edited, and delivered in the formats each platform needs.
Sponsored content and branded integrations on Less of Josh, taken on when the fit is real and made in the channel’s own voice.
Features on places, history, and the businesses and communities behind them, produced on location in West Virginia and backed by real research.
Platform-native content and the planning behind it, from concept and research to scripts and a publishing plan across TikTok, Instagram, Facebook, and YouTube.
Custom web applications, digital products, and high-performance websites built on modern serverless edge architecture. From the Less of Us wellness app to custom business platforms, we build fast, private, and durable digital experiences.
Search performance built into the foundation: Core Web Vitals optimization, semantic JSON-LD structured data, crawl budget architecture, and targeted regional and destination visibility.
Featured work
A field documentary tracing the Indian Creek and Herns Mill covered bridges through Monroe and Greenbrier counties, built around local history, Appalachian atmosphere, and careful location production.
About
35/63 Media is the production and media company behind Joshua Greenway’s creator work. It runs two brands of its own, Less of Josh and Less of Us, and produces content for outside brands, destinations, and partners.
West Virginia became the 35th state in 1863. The name is a quiet nod to home.
Meet Josh
Founder & Creator Lewisburg, West Virginia
Josh is a West Virginia–based digital creator and producer. He created Less of Josh, a personality-first creator brand covering real life, culture, humor, gear, and personal transformation. He also founded Less of Us, a community built around progress over perfection.
At 35/63 Media he leads partnerships, field production, and product development himself, so partners work directly with the person making the work.
Our brands
35/63 Media owns and operates two brands. Each has its own audience and voice, and both are held to the same production and partnership standards.
01 / Creator media
A personality-first creator and media brand grounded in real life, original content, storytelling, culture, humor, gear, and personal transformation.
Visit Less of Josh
02 / Community & digital
A community and digital brand offering practical tools for sustainable change, built around progress over perfection.
Visit Less of UsPartnerships
Partners get one direct line to strategy, production, and distribution across the Less of Josh channels.
Portfolio figures verified September 24, 2026. Live platform detail and audience demographics are available in the media kit.
Contact
Share the goal, timing, and budget. Josh reviews every inquiry personally and replies directly when there’s a fit.